Year : 2011

Collaboration : SKY

Disciplines : Product (Smart Phone)

Categorie :  Digital Device

Smart Phone Design Project 

SH2J collaborated on the SKY smartphone design project with the aim of delivering a new user experience through emotional forms and color expression. 

This product features a soft, organic curved silhouette inspired by a pebble, designed to fit naturally and comfortably in the hand. A distinctive design element is the application of highlight colors to the top and bottom edges of the device, creating a sense of contrast and individuality. 

The overall design embraces simplicity and refinement, with delicate details that add a touch of emotional nuance. Its smooth curves not only convey visual softness but also enhance tactile comfort, reflecting an ergonomic approach that ensures a pleasant grip and sense of familiarity. Moreover, the accent colors serve more than just a decorative function—they introduce a sense of visual rhythm in the user experience and reinforce the brand identity. 

This SKY smartphone design is regarded as a project that harmonizes functionality and aesthetics, exploring how hardware design can influence emotional engagement with the user. 

EF31 was released in Korea in 2011.