Year : 2021 

Collaboration : Goongbe 

Disciplines : Packaging (Cosmetics) 

Categorie : Object

Cosmetic Packaging Redesign Project 

SH2J collaborated with Goongbe, a natural skincare brand for babies and children, to design a powder and cream container that is both convenient for on-the-go use and aligned with the brand’s nature-inspired philosophy. 

The design emphasizes usability and emotional appeal, while reflecting Goongbe’s core values of purity and gentleness. Its compact size and lightweight structure make it easy to carry, and the soft, rounded silhouette paired with pastel-toned colors creates a warm and soothing impression. 

The lid and container are designed for easy one-handed operation, considering the real-life needs of caregivers. An inner dual-seal structure ensures both hygienic use and protection of the contents. In line with the brand’s commitment to sustainability, recyclable materials were used to minimize environmental impact. The overall minimal and refined form visually reinforces Goongbe’s brand identity and blends seamlessly with its existing product line. 

The Goongbe Powder and Cream delivers a sensory experience that embodies the brand philosophy, even in everyday use. 

Goongbe Powder and Cream was launched in Korea in 2021.