Year : 2017

Collaboration : CJ

Disciplines : Packaging (Food)

Categorie :  Object

Food Container Design Project

SH2J collaborated with CJ on the design project for Herb Salt Container.

CJ's Herb Salt Container was designed with a strong focus on both brand identity and user experience, with its most distinctive feature being the dispensing holes shaped after the Baeksul logo. The overall form features a clean and intuitive silhouette, allowing it to blend seamlessly into various kitchen settings. 

Its compact size and non-slip surface texture enhance grip and usability in everyday situations. 

The highlight of the design is the flower-shaped dispensing hole, inspired by the Baeksul logo. This detail goes beyond visual aesthetics — it subtly integrates brand identity into the user experience, reflecting CJ's thoughtful and refined design philosophy. The use of a transparent container allows users to easily monitor the contents and remaining amount at a glance, offering both practical convenience and visual satisfaction. 

CJ’s Herb Salt Container design not only reinforces the premium identity of the product but also ensures ease of use in daily life, earning positive feedback from consumers. 

Herb Salt was launched in Korea in 2017.