Year : 2016

Collaboration : CJ

Disciplines : Packaging (Food)

Categorie : Object

Food Container Design Project 

SH2J collaborated with CJ on the design project for the Gourmet steak container. 

CJ’s Gourmet steak container was designed to visually communicate the premium quality and reliability of its meat products. Its most distinctive feature is the bold red exterior paired with a warm beige interior. The red outer shell symbolizes the rich flavor and passion associated with steak, while also delivering a strong and memorable first impression that captures consumer attention. In contrast, the beige interior creates a clean and refined atmosphere, offering a natural visual harmony when holding the steak. 

The overall structure of the container is carefully engineered to protect the shape and texture of the steak, ensuring that the product remains securely positioned and intact even during storage and transport. It emphasizes both functionality and structural stability. By leveraging this striking color contrast, the design enhances the premium and professional image of the product, while also expressing CJ’s unique brand identity and culinary sensibility. 

The Gourmet steak container goes beyond mere packaging — it acts as a visual embodiment of the brand’s philosophy on fine dining and confidence in product quality. 

Gourmet was launched in Korea in 2016.