Year : 2015

Collaboration : CJ

Disciplines : Packaging (Food)

Categorie : Object

Food Container Design Project 

SH2J collaborated with CJ on the design project for the BYO probiotic container. 

CJ’s BYO probiotic container was designed to visually convey an image of eco-friendliness and health, using a harmonious combination of a green cap and a white body to intuitively express an eco-conscious sensibility. The lively green color of the cap symbolizes nature, vitality, and well-being, aligning with the concept of probiotics as “living organisms.” The white body conveys cleanliness and purity, reinforcing the product’s sense of safety and freshness. 

The container features a simple and minimal silhouette, ensuring ease of use and portability. Its compact, refined form integrates seamlessly into various settings such as kitchen counters or bathroom shelves, offering both visual clarity and practical appeal. 

The contrast in colors and materials directly reflects the BYO brand’s core values of "health," "trust," and "sustainability", creating a cohesive connection between the brand identity and the consumer experience. More than just packaging, the CJ BYO probiotic container serves as a design object that brings the brand’s philosophy and values into everyday life in a thoughtful and tangible way. 

BYO was launched in Korea in 2015.